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Special Edition Feature Friday Jan 24, 2020

WIFA is incredibly grateful to continue to expand our Ambassadors team! We have recently added three new wonderful women that are dedicated to the WIFA mission. Learn more about Marisa, Jomana, and Tamera!

Marisa Hoff was named one of IHRSA’s Women Who Inspire in 2019, she is the Director...

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Feature Friday Jan 17, 2020

This week’s Feature Friday is highlighting, WIFA Women, Emily Eckstein and Cassandra Stish! Read on to learn more!

 

Experienced Group Exercise Instructor with a demonstrated history of working in the health, wellness, and fitness industry. Skilled in sales, customer...

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Learn About FIO Jan 14, 2020

FIO (latin for “to become”) is the brainchild of Joanna So, Asia’s biggest YouTube fitness star with over 1.2million followers. Joanna decided after 8 years of YouTube content that it might be time to build an Asian based fitness APP and she called on me to discuss the...

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Special Edition Feature Friday Dec 27, 2019

We are grateful to announce the four new and incredible WIFA Ambassadors! In the name of supporting women in fitness all over the world, We look forward to growing this program in 2020. If you are interested in joining the ambassador team please apply here. Read on to learn more about our...

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3 Ways to Embrace the Changing Face of Aging Dec 23, 2019

By the year 2020, the number of Americans over 50 will increase by 73%. And if you are a fitness professional at any age, serving and/or being a part of this massive group, it’s going to require some fine-tuning. We are so fortunate to live our passion and work in an industry where we can...

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Feature Friday Dec 20, 2019

This week’s Feature Friday is highlighting, WIFA Women, Ann Tribone and Chris Bourgeois! Read on to learn more!

Meet Ann – the owner of Viv Cycle in Denver, CO. Ann grew up in the suburbs of DC and then moved to Atlanta, where she went to college and subsequently started her corporate...

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Movati Athletic launches Strength Training for Girls Dec 16, 2019

The MOVATI Athletic personal training team recently launched a youth program where trainers work with youth as young as 8 years old to improve their athletic performance and support good physical and mental health.

Jenn Patterson, a level 2 Personal Trainer at MOVATI Burlington, took this program...

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SCW at the MFA/AB Show Dec 10, 2019

[Orlando, FL November 13] — On Wednesday, November 13, 2019 in Orlando, FL, female directors, managers, trainers and medical personnel, both experienced and novice, from health and wellness facilities all over the USA, gathered on to be inspired and educated by the CEO of SCW Fitness...

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How to Overcome the Fear of Public Speaking: how one step out of my comfort zone became the best experience of my life! Nov 19, 2019

My heart is pumping like crazy, my hands are sweaty and I know that my mouth will get dry. I will speak way too fast, begin to stutter and turn red like a tomato… that was me, just before I had to present the FIBO USA strategy in front of 30 international co-workers.

I hated public...

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Feature Friday Nov 12, 2019

This week’s Feature Friday is highlighting, WIFA Women, Vanessa Severiano and Suzelle Snowden! Read on to learn more!

I am a fitness professional with 18+ years of experience in creating, managing and developing many brands in the areas of sales, marketing and operations. Among my peers, I...
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The Key to Having a Fly Social Media Presence in Fitness Nov 12, 2019

Social media is a powerful force in any marketing plan. More than 3.48 billion people are on social media, and it continues to grow in popularity each year. As the 30 million dollar fitness industry continues to grow, how will your center set itself apart?

Check out our 6...

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Dialing up the Emotional Experience in Your Class or Studio with Emma Barry Nov 05, 2019
In a world where everything is becoming more automated and on-demand, we as fitness professionals and studio owners don’t just have to compete with the studio down the road, but Netflix or on-demand workouts as well! This means our classes and our studios have to become a special place...
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